Singlife Digital Platforms

Singlife Digital has successfully transformed the way insurance is delivered and experienced, establishing itself as the leading digital insurer in ASEAN. The digital organisation supported over 1 million registered users, including more than 550,000 digital users and 80,000+ monthly active users, across direct-to-consumer, financial advisor, and servicing journeys.

In 2022, Singlife Digital captured 60% of Singapore’s total digital Annual Premium Equivalent (APE), according to the Life Insurance Association (LIA), driven by strong adoption of products such as the Singlife Account and Sure Invest, with over SGD 800 million in assets under management.

A major digital consolidation initiative unified 11 separate consumer platforms into 3 streamlined channels, delivering a seamless, integrated experience and enabling a single view of customer holdings and policies. This effort resulted in over SGD 5 million in annual cost savings and improved operational efficiency.

Following the merger between Aviva and Singlife, the digital team completed full integration within 12 months, generating more than SGD 20 million in platform cost synergies and establishing a scalable foundation for Singlife’s continued digital leadership.