Singlife- Innovation

Singlife’s approach to innovation is grounded in its vision of building a more relevant, accessible, and human insurance experience. As a diversified insurer, Singlife reimagines both product and distribution to meet the evolving needs of consumers in more meaningful ways.

On the product front, Singlife focuses on enhancing quality of life — not just offering protection, but enabling better everyday outcomes. Its propositions are designed to support individuals across a holistic health journey: from leading healthier lifestyles, to managing recovery from physical or mental health challenges, to empowering consumers with the flexibility to create personalised insurance experiences that reflect their unique life stages and aspirations.

In parallel, Singlife is redefining distribution by expanding beyond traditional channels. The company has developed strategic partnerships with non-traditional platforms such as telemedicine providers, ride-hailing services, food delivery networks, and logistics operators. These collaborations allow Singlife to reach underserved segments and embed insurance solutions into platforms that consumers already trust and use daily, bridging protection gaps in new and intuitive ways. This dual-track innovation approach reflects Singlife’s commitment to making insurance more inclusive, proactive, and relevant in today’s digital-first world.